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Papier --- Papiereigenschap --- Grafische vormgeving --- Lay-out --- Boekvormgeving

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Countless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually did they develop into the abstract marks that have become fixtures in everyday life today. Author Jens Muller, described as the logo detective by Wired magazine, examined historical trademark registers, international corporate archives, and early design publications to unearth more than 6,000 logos from 1870 to 1940. This unparalleled collection traces the development of modern trademarks and sheds light on forgotten designs and early versions of famous logos. The catalog is divided into four design categories: Figurative, Form, Effect, and Typographical. Each chapter is then systematically subdivided according to basic elements of design such as circle, line, overlap, and outline, thus offering a new perspective on design principles that are still relevant today. Along with an extensive picture section, the book comprises an introduction by Jens Muller on the history of the trademark as well as a reproduction of the first comprehensive examination of modern corporate logos: the influential design pioneer F.H. Ehmcke's (1878-1965) illustrated essay Wahrzeichen-Warenzeichen (Symbols-trademarks) from 1921. Also included are ten case studies of famous trademarks, including those of 3M, NBC, Shell, and Olivetti, and numerous rare images illustrating the-at times varied, at times consistent-developments in international logo design and the birth of the corporate identity. Logo Beginnings is not only a fundamental and inspiring graphic design manual but also an excellent read for anyone interested in social, cultural, and corporate history and the fascinating impact of trademarks. It is also the perfect complement to the TASCHEN classic Logo Modernism.https://www.amazon.com/Logo-Beginnings-Jens-M%C3%BCller/dp/3836582287

Logo --- Merk --- Geschiedenis --- Grafische vormgeving --- Pictogram --- Graphic signs --- Applied marketing --- Graphic arts --- logos --- graphic design --- corporate image --- branding --- anno 1800-1999

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Building Science Graphics: An illustrated guide to communicating science through diagrams and visualizations is a practical guide for anyone--regardless of previous design experience and preferred drawing tools--interested in creating science-centric illustrated explanatory diagrams. Starting with a clear introduction to the concept of information graphics and their role in contemporary science communication, it then outlines a process for creating graphics using evidence-based design strategies. The heart of the book is composed of two step-by-step graphical worksheets, designed to help jump-start any new project. The author website, featuring further resources and links, can be found here: https: //www.buildingsciencegraphics.com/. This is both a textbook and a practical reference for anyone that needs to convey scientific information in an illustrated form for articles, poster presentations, slide shows, press releases, blog posts, social media posts and beyond.bron : https://www.standaardboekhandel.be/p/building-science-graphics-9781032106748

Scientific illustration --- Visual communication --- Communication in science --- Information visualization --- information design --- informatiedesign --- 766.022 --- epistemologie --- kennisleer --- diagrammen --- grafieken --- grafisch design --- grafische vormgeving --- grafisch ontwerp --- Data visualization --- Visualization of information --- Information science --- Visual analytics --- Communication in research --- Science communication --- Science information --- Scientific communications --- Science --- Graphic communication --- Imaginal communication --- Pictorial communication --- Communication --- Illustration, Scientific --- Science illustration --- Scientific literature --- Art and science --- Illustration of books --- Drawing --- Technical illustration --- Illustration --- Scientific applications --- Communication in science. --- Information visualization. --- Scientific illustration. --- Visual communication. --- Data --- Statistische gegevens --- Datavisualisatie --- Diagram --- Communicatie --- Infografiek